A dedicated Sports Management Agency with the principal aim of ensuring you achieve your full potential


Founded by Barrister Michael Neofytou, NEO Sports Management is a dedicated agency with the principal aim of ensuring you achieve your full potential.

Whether you’re internationally recognised or in the early stages of your career, we strongly believe that you deserve the very best advice and management from professionals at the top of their game. Our ethos is one of inclusivity with exceptionally high standards of representation. We understand the full spectrum of all matters relating to your sport and we are well placed to provide you with the guidance and support you need.

At NEO Sports Management you’ll have the full support of a dedicated team so that your interests and those of your family are protected and able to flourish. At NEO, you are our priority.

We understand the highs and the lows of your sport


Michael Neofytou
Michael Neofytou
Managing Director/Barrister
Michael has practised as a lawyer for over 16 years and is nationally recognised as a leading Barrister working on multiple high profile cases and representing leading figures from the world of football, cricket, boxing and horse racing. He is a registered intermediary (agent) with the Football Association.

Approachable, affable and dynamic, Michael and his team will strive to provide you with a platform to showcase your talent to the widest possible audience.

The Legal 500, the leading guide for lawyers, has described Neofytou as “a shining star in the ascendancy”, “well-regarded”, “lively on his feet” and “very user-friendly; gets matters dealt with quickly”.

Keith Lobo
Keith Lobo
Keith owns a boutique law practice in the City of London specialising in contract law and commercial litigation. His clients range from sportsmen and medium sized businesses to individual entrepreneurs.

Keith is tactically astute, experienced and a tenacious negotiator with a keen eye for detail who is renowned for building and maintaining strong relationships with his clients.

James Cook MBE
James Cook MBE
Fitness Coach/Mentor
James knows what it is like to compete at an international level, having achieved both national and international super middleweight boxing championship titles. In 2007 he was awarded an MBE for his outstanding work with young people in deprived areas of London.

James offers support to all clients and has unrivalled experience in mentoring young athletes, something that is without question recognised by his MBE.

We strive to ensure that you, the client, be the very best that you can and give you the support that you need


We support clients on every level to ensure they perform to capacity.

Each client is unique and our bespoke service is tailored to your specific needs. Our service partners are some of the best in the world and we combine as many elements of our services to enhance your professional career.

At NEO Sports Management, we strive to develop the careers of our clients in line with their personal goals and aspirations. Drawing from a wealth of experience, we are in an ideal position to provide comprehensive guidance and support a broad spectrum of people. Whatever your background we can help you to drive your career in the right direction; whether it’s on or off the field, we will ensure that you make the best decisions.

We support you on every level so that you can perform to capacity



No two athletes are the same. We ensure that you have the very best advice for your contract negotiations, transfers or loan moves.


We will work hard to enhance and maximise your income through tailored endorsements and sponsorship deals.


You’ve worked hard to be where you are and we want to keep you there, comfortable in the knowledge that our wealth management partners can cater for you now and in the future.


Development of your career is essential and prime. Whether you are a youth starting out or a first team regular, your short and long-term plans will be managed and realised.


Our team has some of the very best lawyers on-hand to cater for all your legal needs.


From television and radio through to social media, our team is well placed to advise you how best to maintain and enhance your profile.


If you would like more information on any of our services, or would like to book a consultation, please contact us below and our team will be happy to help you.

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A dedicated Sports Management Agency with the principal aim of ensuring you achieve your full potential.

© NEO Sports Management Limited ~ 2020 All Rights Reserved